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A subset of Sirius music channels is included as part of the Dish Network satellite television service.Sirius channels are identified by Nielsen Audio with the label "SR" (e.g. Its business model is to provide pay-for-service radio, analogous to the business model for premium cable television.Music channels are presented without advertising, while its talk channels, such as Howard Stern's Howard 100 and Howard 101 & Jason Ellis’ Faction talk 103, carry commercials.Because all channels are free from FCC content regulation, songs are played unedited for language; talk programs may also feature explicit content if they wish. On October 16, 2006, Sirius announced that it would be launching Sirius Internet Radio, with 78 of its 135 channels being available worldwide on the internet to any of its subscribers with a valid user name and password.
The deal, which gave Sirius exclusive rights to Stern's radio show, also gave Stern the right to build three full-time programming channels.The categories include Music, News/Talk, Sports, and Entertainment.Within each category there are multiple channels presenting a wide variety of subgenres.His audience had grown almost tenfold by the end of his second year on Sirius, from fewer than 700,000 subscribers to 6 million (see graph on the right).Stern now has two channels operating on Sirius, but still retains the right to a third.
A major component of Sirius's business strategy is to execute exclusive deals with big-name entertainers and personalities to create and build broadcast streams from the ground up.