Email subject lines that work dating
They are straight to the point in asking for feedback but use a question to make the ask sound both fast and friendly. This doesn’t mean you should give up on personalization! Using customer attributes and actions to tailor the email you’re sending and your subject lines is one of the most powerful things you can do.
Easy Jet include the name of your destination in the subject line, based on your booking: Using auto-responders in order to email customers in series is an extremely powerful aspect of lifecycle email marketing.
Take this example from Linked In: They let you know exactly what the email is about, reveal a little information to entice you and then leave you with a sense there is more to learn.
Short, long, with funny characters, CAPS, first-letter capitalization, etc. Creating A/B tests is easy — when was the last time you A/B tested one of your subject lines?
It’s evident that as his emails build he uses the power of the series combined with informative subject lines to build momentum.
Get Response take this one further and actually include the ‘position’ the recipient is at in the series.
Email subject lines are the gatekeepers of your email campaigns.
When you’ve put hours of effort into getting your segmentation just right and even more into nailing your awesome email copy, you want to make sure your emails actually get read!
It’s important to be clear about each campaign you’re working on as, just like writing any other copy, a lot of psychology is at play when it comes to the subject line.